What is an incentive trip?

As the demand for incentive trips in Europe and the UK is increasing, it is important to understand exactly what this ‘loosely’ used term is all about.

An incentive trip, also referred to as incentive travel, is regarded as a management tool used to motivate and reward employees. Also called an incentive programme, loyalty programme or recognition programme; incentive trips are used internationally as part of motivational strategies. They encourage employees to play a role in the company’s success. They are an excellent way of rewarding your team and welcoming new business by pushing the boundaries together, as well as strengthening bonds with family and friends. Incentive programmes are not only used to motivate staff, increase productivity and revenue, but also increase customer engagement.

Although demand for global incentive trips is decreasing, incentive travel to Europe and the UK is thriving. It isn’t always about discovering new destinations but rather new experiences and adventures in familiar ones. Travel budgets, flight times and more for less are regular challenges. The UK and Europe are able to deliver great incentive programmes without having to compromise.

Monte-Carlo - French Riviera Incentive trip

There are many different types of incentive trips available. How about a VIP experience full of sun, food and partying in the French Riviera, or a frosty trip to Iceland’s Northern Lights to rediscover your sense of adventure. The options available for your incentive trip are endless.

Northern lights, Iceland - Europe Incentive trips

At Villiers, we understand that motivation is key to success. Our experts are passionate towards creating you incentive trips that are like no other. Whether you’re looking to create lasting memories or reward your employees with a once-in-a-lifetime experience, we push all the stops out to create a trip that is truly unforgettable. We offer a range of incentive travel destinations that can be ticked off your bucket list. If you can’t find what you’re after, please get in touch – our experts thrive at creating a trip of a lifetime, unique to you.

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