The best experiential events in 2017

One of the biggest trends in marketing and events has seen the rise of experiential campaigns across the UK in 2017. 

Whether it’s the hottest pop ups or the use of virtual reality, events in 2017 have changed shape to become more immersive. Living in London, there is a huge range in spaces that are ready to be transformed. Corporations now look for a more intimate experience for their guests to maximise impact.

At Villiers, our bespoke events team strives to ensure your next occasion will be one to treasure for years to come. Get in touch to create your next personal and unique experience.

Pip & Nut
Pip & Nut have just launched their first experimental campaign, featuring popup ‘Pipnics’ developed by agency Sense. Guests can test a variety of the products developed by Pip & Nut, while engaging in yoga and exercise glasses. The pop up perfectly represents Pip & Nuts playful and fun branding, taking place over six days. Expect bright colours and a summery style.

Pip & Nut | experiential events | Venue Finding | By Design

Birra Moretti
Birra Moretti’s Italian pop up ‘Moretti Gran Tour’ returned to London this year at Barclaycard presents British Summer Time in Hyde Park. Working with agency Space, Birra Moretti created a celebration of Italian food and beer, including a 4D immersive sensory experience transporting across Italy in seconds. Moretti Gran Tour fitted perfectly with the Birra Moretti wider campaign ‘Italian For What Matter.’

Airbnb & Pantone
Airbnb and Pantone combined to create a stylish open house in Clerkenwell, that was designed to bring an outdoor oasis inside in a flurry of colour. In the house, there is a variety of activities, from a botanical engineering, making gin from scratch, and even painting your own wall paper. This genius experiential event by Airbnb and Pantone, celebrates Pantone’s new colour of the year (PANTONE 15-0343 Greenery) that symbolises nature and new beginnings. The house also celebrates the launch of Airbnb experiences.

 Airbnb | Pantone | experiential events | Venue Finding | By Design

London has attracted global brands due the vibrancy of the city, with a large propensity of people ready to engage with your mission. 40% of European headquarters of the world’s top companies are based in London (Event magazine) and there are over 1,000 diverse and exciting venues. Make the most of our free venue finding service to choose your next event location. Get in touch with the Villiers team today!